About Us

B-Ball 24-7 was created out of a love for not only basketball, but basketball culture. It is a family-run business started by Nick and Dana Reddin and is based in our home state of Iowa. It all started because of our kids and their involvement in AAU basketball and playing for their school teams. We quickly learned the commitment is a lot and it is constant. Between practices, training, tournaments and camps, basketball was and is a highly involved activity for our family – truth be told, we wouldn’t have it any other way. With that in mind, B-Ball 24-7 started with a license plate on my car because of the constant transporting of our kids to basketball events. The license plate got a lot of comments, so we thought, why not turn it into a brand? And that is how it all started and where the idea was born - but there is a little more history to it. 

Nick grew up playing basketball and had hopes of the NBA at one point. That didn’t pan out, but his love for the game and the culture never diminished. As basketball consumers, we have purchased a lot of apparel, basketballs, and backpacks from all of the big brands. I have even been snubbed by the SNKRS app more than once. The one thing I noticed was the lack of quality that didn’t match the price. I would buy a shirt or a hoodie, and it was great – until I washed it. Then it would become misshapen, shrink, and the original fit was gone. Out of that, combined with everything else, was the desire to build a brand that sold premium and high-quality apparel and goods. And build a company that gave back to the community and helped to support non-profits that help underserved kids, that need scholarships to play on an AAU team, or need help with groceries, food, and medical bills. So, we are doing that as well.   

That’s our story, and I hope you will become a part of this journey with us and support our brand and help us to support the love of basketball in kids everywhere!